1.0Stefania Lucchettihttps://stefanialucchetti.it/en/Stefania Lucchettihttps://stefanialucchetti.it/en/author/stefania/The (no longer sufficient) principle of relevance - Stefania Lucchettirich600338<blockquote class="wp-embedded-content" data-secret="M3HBzf9Ztb"><a href="https://stefanialucchetti.it/en/the-principle-of-relevance-stefania-lucchetti/">The (no longer sufficient) principle of relevance</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://stefanialucchetti.it/en/the-principle-of-relevance-stefania-lucchetti/embed/#?secret=M3HBzf9Ztb" width="600" height="338" title="“The (no longer sufficient) principle of relevance” — Stefania Lucchetti" data-secret="M3HBzf9Ztb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://stefanialucchetti.it/wp-content/uploads/2025/07/Stefania-Lucchetti-1-scaled.jpg18552560In today’s hyper-connected world, however, where millions of people communicate simultaneously every day, that implicit promise delivered by relevance theory no longer holds. That assumption, which for decades shaped our understanding of communication, now seems outdated, even absurd. In online communication especially, this “presumption of relevance” has collapsed. Communication is no longer driven by a search for meaning, but by a fight for attention.