{"id":3694,"date":"2025-06-13T13:12:02","date_gmt":"2025-06-13T13:12:02","guid":{"rendered":"https:\/\/stefanialucchetti.it\/?p=3694"},"modified":"2025-12-26T17:31:10","modified_gmt":"2025-12-26T17:31:10","slug":"the-principle-of-relevance-stefania-lucchetti","status":"publish","type":"post","link":"https:\/\/stefanialucchetti.it\/en\/the-principle-of-relevance-stefania-lucchetti\/","title":{"rendered":"The (no longer sufficient) principle of relevance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3694\" class=\"elementor elementor-3694\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f78a3 e-flex e-con-boxed e-con e-parent\" data-id=\"04f78a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68427d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"68427d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 data-pm-slice=\"1 1 []\"><i>Photo: Stefania Lucchetti<\/i><\/h6><p class=\"button-wrapper\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/stefanialucchetti.substack.com\/&quot;,&quot;text&quot;:&quot;Read in Italian\/Leggi in italiano&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/stefanialucchetti.substack.com\/\">Read this essay in Italian\/Leggi questo articolo in italiano<\/a><\/p><p><strong>(c) Stefania Lucchetti<\/strong>. All rights reserved. <em>This article can be quoted only referencing the author and the publications it refers to, indicated below.<\/em><\/p><p><em>Extracts from:<\/em><\/p><p><img decoding=\"async\" class=\"wp-image-5917 alignleft\" src=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-683x1024.jpeg\" alt=\"\" width=\"177\" height=\"266\" srcset=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-683x1024.jpeg 683w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-200x300.jpeg 200w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-768x1152.jpeg 768w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-1024x1536.jpeg 1024w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-1366x2048.jpeg 1366w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-600x900.jpeg 600w, https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/12\/Digital-Citizenship-cover-English-scaled.jpeg 1707w\" sizes=\"(max-width: 177px) 100vw, 177px\" \/>Stefania Lucchetti (2026) &#8211; <a href=\"https:\/\/www.amazon.com\/gp\/product\/B0GC781YKC\"><strong>DIGITAL CITIZENSHIP<\/strong>: <strong>Language, Ethics, and Identity in Cyberspace<\/strong><\/a><\/p><p>Stefania Lucchetti (2023) &#8211; <a href=\"https:\/\/www.amazon.com\/dp\/B0GC5PK1K7\"><b>VIRTUAL TEAMS: Decision-making dynamics<\/b><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p data-attrs=\"{&quot;url&quot;:&quot;https:\/\/stefanialucchetti.substack.com\/&quot;,&quot;text&quot;:&quot;Read in Italian\/Leggi in italiano&quot;,&quot;action&quot;:null,&quot;class&quot;:null}\" data-component-name=\"ButtonCreateButton\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0b671a e-con-full e-flex e-con e-child\" data-id=\"a0b671a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b8ccf elementor-widget elementor-widget-text-editor\" data-id=\"a0b8ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<iframe style=\"border: 1px solid #EEE; background: white;\" src=\"https:\/\/stefanialucchettienglish.substack.com\/embed\" width=\"480\" height=\"320\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5086202 e-flex e-con-boxed e-con e-parent\" data-id=\"5086202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de7bb4c elementor-widget elementor-widget-text-editor\" data-id=\"de7bb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em>\u201cIt is a great tragedy to find yourself in a world where everything has been said, done, explored, exhibited.\u201d<\/em><\/p><p>Extract from \u201c<em>Mystery and meaning\u201d<\/em>\u00a0<strong><a href=\"https:\/\/a.co\/d\/a2dhLL1\" rel=\"nofollow ugc noopener\">Coffee Stains on My Books<\/a><\/strong>, 2024.<\/p><\/blockquote><p>\u00a0<\/p><p><strong>When Relevance Is No Longer Enough \u2014 Reflections on a Changing Principle<\/strong><\/p><p>In 2010, I published\u00a0<em>The Principle of Relevance<\/em>, a book that, looking back now, I recognize as certainly somewhat pedantic and limited \u2014 but also surprisingly visionary for its historical moment (the iPhone had just been released in 2010). I was writing at a time when information had just begun to flow unchecked, and the central question was no longer\u00a0<em>&#8220;how to access knowledge&#8221;<\/em>\u00a0but rather\u00a0<em>&#8220;what is truly worthy of our attention?&#8221;<\/em><\/p><div class=\"captioned-image-container\"><figure><div class=\"image2-inset\"><p><picture><source srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 1456w\" type=\"image\/webp\" sizes=\"100vw\" \/><img fetchpriority=\"high\" decoding=\"async\" class=\"sizing-normal aligncenter\" title=\"\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg\" sizes=\"100vw\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg 1456w\" alt=\"\" width=\"369\" height=\"245\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:166,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:28239,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/stefanialucchetti.substack.com\/i\/165615606?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F91597e8b-e867-402c-831d-0b5de71ea1f4_250x166.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" \/><\/picture><\/p><div>\u00a0<\/div><\/div><\/figure><\/div><p>The book was quite successful in Hong Kong, where I published it, it received considerable media coverage, both in\u00a0<a href=\"https:\/\/www.scmp.com\/article\/713793\/filter-out-needless-information?module=perpetual_scroll_0&amp;pgtype=article\" rel=\"nofollow ugc noopener\">Hong Kong<\/a>\u00a0and Italy, and was also translated and distributed by a Chinese publisher in Chinese language. I still find it referenced in videos and lectures on Big Data \u2014 for example: &gt;\u00a0<em><a href=\"https:\/\/www.youtube.com\/watch?v=PZMtnJXZMI4\" rel=\"nofollow ugc noopener\">Big Data<\/a><\/em>. I never attempted to publish it in Italy; at the time, I was far too removed from Europe, both geographically and professionally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d54511e e-flex e-con-boxed e-con e-parent\" data-id=\"d54511e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2edd260 elementor-widget elementor-widget-gallery\" data-id=\"2edd260\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/The-Principle-of-Relevance-SCMP-Review-8-May-2010.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"The Principle of Relevance SCMP Review 8 May 2010\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4NywidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvVGhlLVByaW5jaXBsZS1vZi1SZWxldmFuY2UtU0NNUC1SZXZpZXctOC1NYXktMjAxMC5qcGciLCJzbGlkZXNob3ciOiIyZWRkMjYwIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/The-Principle-of-Relevance-SCMP-Review-8-May-2010-300x235.jpg\" data-width=\"300\" data-height=\"235\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/SCMP-29-May-2011-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"SCMP 29 May 2011\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4NSwidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvU0NNUC0yOS1NYXktMjAxMS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMmVkZDI2MCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/SCMP-29-May-2011-216x300.jpg\" data-width=\"216\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/IMG_7039.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"IMG_7039\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4MywidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvSU1HXzcwMzkuanBnIiwic2xpZGVzaG93IjoiMmVkZDI2MCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/IMG_7039-207x300.jpg\" data-width=\"207\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/IMG_7038.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"IMG_7038\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY4MSwidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvSU1HXzcwMzguanBnIiwic2xpZGVzaG93IjoiMmVkZDI2MCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/IMG_7038-219x300.jpg\" data-width=\"219\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/2024-08-09-18.36.35-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"2024-08-09 18.36.35\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3OSwidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvMjAyNC0wOC0wOS0xOC4zNi4zNS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMmVkZDI2MCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/2024-08-09-18.36.35-255x300.jpg\" data-width=\"255\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/2024-08-09-18.35.27-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2edd260\" data-elementor-lightbox-title=\"2024-08-09 18.35.27\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY3NywidXJsIjoiaHR0cHM6XC9cL3N0ZWZhbmlhbHVjY2hldHRpLml0XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wNlwvMjAyNC0wOC0wOS0xOC4zNS4yNy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMmVkZDI2MCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/stefanialucchetti.it\/wp-content\/uploads\/2025\/06\/2024-08-09-18.35.27-225x300.jpg\" data-width=\"225\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7c184 elementor-widget elementor-widget-text-editor\" data-id=\"5c7c184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The Principle of Relevance<\/strong>\u00a0began with a simple intuition:\u00a0<strong>our ability to choose what we pay attention to defines who we are<\/strong>. The book offered tools, mind maps, and a true \u201ccognitive gym\u201d to train the mind to recognize what is relevant in a sea of data and stimuli. It was an ambitious attempt to provide a method for navigating informational chaos with awareness at a time when Relevance Theory still seemed to rest on a shared foundation.<\/p><p>Relevance Theory, developed in the 1980s by Dan Sperber and Deirdre Wilson, is based on a fascinating assumption: every act of communication carries an implicit promise of usefulness. A message is worthy of attention precisely because it has been communicated. In other words, if someone says something, they do so because they believe it\u2019s worth hearing; and the listener automatically assumes it is relevant.<br \/>This theory revolutionized communication studies, shifting the focus from the form of the message to its cognitive impact.<\/p><p>In today\u2019s hyper-connected world, however, where millions of people communicate simultaneously every day, that implicit promise no longer holds. That assumption, which for decades shaped our understanding of communication, now seems outdated, even absurd. In online communication especially, this \u201cpresumption of relevance\u201d has collapsed. Communication is no longer driven by a search for meaning, but by a fight for attention.<\/p><p>The basic principle &#8211;\u00a0<em>\u201cif I say it, it must be important\u201d<\/em>\u00a0&#8211; is no longer enough to ensure that we are heard.<\/p><p>In my book, I wrote:<\/p><blockquote><p><em>\u201cThe information age is, essentially, the era in which those who know how to work with knowledge gain a competitive edge.\u201d<\/em><br \/><em>(The Principle of Relevance, Stefania Lucchetti, 2010)<\/em><\/p><\/blockquote><p>Today, I ask myself what has changed: if the idea that something is worth listening to simply because someone has decided to say it no longer stands, then\u00a0<strong>the implicit relevance of a message can no longer be taken for granted<\/strong>. On one hand, this means that relevance must now be earned; on the other, each of us must learn to protect ourselves and to filter the communications we are exposed to \u2014 even before we begin to engage with them.<br \/>And that, clearly, changes everything.<\/p><p>Perhaps, then, the \u201cprinciple of relevance\u201d must be completely reimagined. If expressing oneself is no longer enough to be relevant, if we can no longer leave it up to others to make sense of what we say, then we must actively embrace a principle of relevance in our communication.<br \/>We must cultivate the\u00a0<strong>quality of thought<\/strong>, the\u00a0<strong>depth of the message<\/strong>, the\u00a0<strong>clarity of purpose<\/strong>.<\/p><p>In 2010, I was trying to offer tools to help people think more effectively. Today, I feel the urgency to ask:<\/p><p><strong>Can we still afford to communicate without thinking about the implications of what we say?<\/strong><\/p><p><strong>And can we afford to listen without filtering first?<\/strong><\/p><p>To read more on the concept of\u00a0<em>cyberspace<\/em>: &gt;\u00a0<a href=\"https:\/\/stefanialucchetti.it\/en\/cyberspace-a-new-social-legal-and-psychological-frontier\/\" rel=\"nofollow ugc noopener\">Cyberspace: a new social, political and psychological forntier<\/a><\/p><div class=\"footnote\" data-component-name=\"FootnoteToDOM\"><h6>\u00a0<\/h6><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff1217a e-flex e-con-boxed e-con e-parent\" data-id=\"ff1217a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Photo: Stefania Lucchetti Read this essay in Italian\/Leggi questo articolo in italiano (c) Stefania Lucchetti. All rights reserved. This article can be quoted only referencing the author and the publications it refers to, indicated below. Extracts from: Stefania Lucchetti (2026) &#8211; DIGITAL CITIZENSHIP: Language, Ethics, and Identity in Cyberspace Stefania Lucchetti (2023) &#8211; VIRTUAL TEAMS: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,55,87,104],"tags":[139,82,80,185,187,410,96,193,85,79,86,57,409,357,97],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-highlighted","category-interviews","category-news-en","category-newsletter-en","tag-coffee-stains-on-my-books","tag-contemporary-italian-poetry","tag-contemporary-poetry","tag-cyberspace","tag-digital-citizenship","tag-information-technology-2","tag-literature","tag-modern-poetry","tag-philosophy","tag-poetry","tag-psychology","tag-stefania-lucchetti-en","tag-the-principle-of-relevance-2","tag-time","tag-women-poets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The (no longer sufficient) principle of relevance - Stefania Lucchetti<\/title>\n<meta name=\"description\" content=\"In today\u2019s hyper-connected world, however, where millions of people communicate simultaneously every day, that implicit promise delivered by relevance theory no longer holds. 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